For the first time, standardized key metrics for measuring advertisements have been established for the mobile interactive industry. Developed in a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA) and with the assistance of the Media Rating Council (MRC), the “Mobile Web Advertising Measurement Guidelines” provide a framework to govern how ad impressions are counted on the mobile Web.

A joint task...

RESTON, VA, January 6, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers ages 13 and older, and reviewed the most popular activities and content accessed via the subscriber’s primary mobile phone. The November report found Samsung to be the top handset manufacturer overall with 24.5 percent market share, while RIM led among smartphone platforms with 33.5 percent market share.

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Highest Quarter Ever, with Revenues Up 17% from Q3 ’09 NEW YORK, NY (November 17, 2010) — U.S. Internet advertising revenues hit $6.4 billion in the third quarter of 2010, representing the highest quarterly result ever for the online advertising industry and a 17% increase from the same period in 2009. The third quarter 2010 revenue estimates were announced today by the Interactive Advertising Bureau (IAB) and PwC US. “The Internet has transformed consumers’ lives and how they experience entertainment,...

DigitalPoint USA is pleased to announce the opening of a new local office in the Charleston, South Carolina market. Jeff and Sarah Coooper, the owners of DigitalPoint USA of Charelston believed after Jeff being downsized it was the best time to invest in themselves for their future. The couple owns their DigitalPoint USA office jointly, but Jeff will manage and grow the business. Jeff spent 30 years in the direct marketing industry most recently as vice president of account services for Direct Fulfillment...

Atlanta, GA, November 2, 2010 -- DigitalPoint USA, a leading interactive web development and Internet software company, announced today the launch of a new corporate website for Martin's Restaurants.

The web launch establishes a new visual identity for Martin's Restaurants (http://www.martinsrestaurants.com). Working closely with the client, DigitalPoint USA's design and creative team delivered a unique style under the leadership of DigitalPoint USA Creative Director, Paul Porter. The website...