1. Online video viewing is more ubiquitous than ever. According to comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.
2. Online video offers the ability to display moving images and sounds in a context that emotionally resonates with the Web viewing audience. And, unlike television, the impact of web video can be measured directly and immediately.
3. As new broadband and mobile-based digital media technologies make web video available to even larger audiences, they will provide a conduit for ever richer, more engaging, interactive marketing experiences.
4. According to Jupiter Research, spending on video media advertising exceeded $725 million in 2007 and is expected to grow to $1.5 billion by 2009. Web video is the fastest growing segment within the $20 billion online advertising industry.
5. Video landing pages contain audiovisual content and typically generate 4-7X higher engagement and response rates than static image and text landing pages.
Online video advertising and marketing is experiencing rapid growth with the popularity of YouTube and other social media networks. Take your small business marketing to the next level with an professional custom video for your website. Contact today at 678-681-1343 to discuss your video production.