An ecommerce website is just like a retail store – presentation is everything. Quality ecommerce web design should not only "wow" your potential customers with an elegant, professional look and feel, but it should be well organized and easy to navigate.
One of the first important Ecommerce website design factors is the site's navigation. Your customers are going to need to find their way around your site easily and quickly if they are going to complete a purchase. Imagine going to a brick and mortar store where items were all mixed together on the shelves or where you couldn't figure out how to reach the check out lanes. Is that the type of store you'd frequent? Of course you wouldn't and that's why solid, intuitive navigation is an essential part of ecommerce website design.
Content is also an important part of Ecommerce website design. You need to have clear and captivating product descriptions for everything you sell. They don't have to be lengthy but they should convey the benefits of making the purchase as well as immediately answers any customer is going to have. For example, if you're selling an ebook, the description should include the number of pages included in the product because that's one of the first things a potential customer is going to wonder. Without good descriptions, the rest of your ecommerce website design simply won't make a very big impact.
Another critical factor of your Ecommerce website design is the visual appearance of the site. While Flash animation and other multimedia elements may make the site more attention getting, it will end up hurting your traffic because these features slow loading times and distract your audience from the available products. Instead focus on a clean, visually appealing site which uses the products as a focal point. That's the type of ecommerce website design which is going to generate the biggest success for your site and for your business. You'll also need to think about search engine optimization and how that will work with the rest of your ecommerce website design.
Our complete E-commerce solutions included:
- E-commerce website and application development
- Magento Development
- Modify and customize e-commerce sites.
- B2B and B2C e-commerce development portals
- E-commerce solutions
- 3rd Party Apps Integration
- Online Merchant Accounts
For more information about our E-Commerce small business solutions contact your local DIGITALPOiNTUSA representative.